Midco provides innovative solutions to advertisers and brands ; with effective digital strategies focused on mobile sites and applications, seeking to generate a higher return on investment.

Steps included on our proffer: 

 

Strategy Creation

We create specific digital strategies for brands , achieving a high impact increasing loyalty between them and the users.

Objective

Generating awareness, interaction, reach, impact, according to what the brand is looking for.  

  • Reach & Frecuency

  • Sales & Performance

  • Information

  • Creative

 

Target

Clusters created according  from applications that each user has installed on their phones.

How do we do it ?

 BRANDING 

Segmentation

Extendend Audience
Created according the browsing historial from each user.
Custom Clusters
 
Clusters that are created by combining different pre existing clusters .
Behavioral Targeting
 
Created according the browsing historial from each user.

Strategy

Detalle de formatos

Sample of Categories - Verticals 

Business Finance

Stocks

Chat &

Community

Communications

Dating &

Personals

Downloads

Education

Gaming

Games &

Entertainment

Health

Kids & Teens

Movies & TV

Music &

Ringtones

News &

Weather

Shopping &

E-commerce

Social

Technology

Travel

Auto

Food &

Cooking

Games

Map &

Navigation

Men's Interest

General

Sports

Photography &

Video

Portals

Utility

Women's

Interest

Brand Clusters
 
Clusters that are being built for each advertiser as new campaigns are incorporated.

Report and Analysis 

 

Views (% of visits)

User interactions (customer must report the interactions that wants to measure )

Time spent on the ad

 

OS

Telephone company

Impressions

Clics 

CTR

Facilities

Connection ( Navigation )