Midco provides innovative solutions to advertisers and brands ; with effective digital strategies focused on mobile sites and applications, seeking to generate a higher return on investment.
Steps included on our proffer:
Strategy Creation
We create specific digital strategies for brands , achieving a high impact increasing loyalty between them and the users.
Objective
Generating awareness, interaction, reach, impact, according to what the brand is looking for.
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Reach & Frecuency
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Sales & Performance
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Information
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Creative
Target
Clusters created according from applications that each user has installed on their phones.
How do we do it ?
BRANDING
Segmentation
Extendend Audience
Created according the browsing historial from each user.
Custom Clusters
Clusters that are created by combining different pre existing clusters .
Behavioral Targeting
Created according the browsing historial from each user.
Strategy
Detalle de formatos
Sample of Categories - Verticals
Business Finance
Stocks
Chat &
Community
Communications
Dating &
Personals
Downloads
Education
Gaming
Games &
Entertainment
Health
Kids & Teens
Movies & TV
Music &
Ringtones
News &
Weather
Shopping &
E-commerce
Social
Technology
Travel
Auto
Food &
Cooking
Games
Map &
Navigation
Men's Interest
General
Sports
Photography &
Video
Portals
Utility
Women's
Interest
Brand Clusters
Clusters that are being built for each advertiser as new campaigns are incorporated.
Report and Analysis
Views (% of visits)
User interactions (customer must report the interactions that wants to measure )
Time spent on the ad
OS
Telephone company
Impressions
Clics
CTR
Facilities
Connection ( Navigation )